🔗 Share this article 2K Brings Onboard Apex Legends Lead to Boost Struggling Hero Shooter Project Ethos The renowned publisher has welcomed Ben Brinkman from the creators of Apex Legends to oversee the development team at their internal studio, which is currently developing the anticipated over-the-shoulder roguelike extraction-shooter known as this innovative game. Leadership Shift Comes After Mixed Feedback The new appointee assumes the role of studio head at the development studio following the exit of previous head Michael Condrey, who was reportedly let go due to Project Ethos' underwhelming unveiling last fall. On Wednesday, 2K president David Ismailer informed employees about this decision through an internal memo, which stressed that early feedback sessions had shown the requirement for a clearer direction. Ismailer noted that the developers is now overhauling Project Ethos with a renewed vision, aiming to address player expectations. Trend of Key Recruitment This announcement follows a similar step taken by 2K Games in the summer, when they recruited an industry veteran from the Diablo team to assist with the beloved franchise development group. Here is the full message from Ismailer's announcement: Team— I understand you all just finished your town hall - I hope you’re as enthusiastic as I am with the good news. Last time I shared you all a note, I expressed the following: “I believe in this crew. You all are some of the most dedicated and creative developers we have had the chance to partner with - and we’re excited for that partnership to endure.” Through your commitment and adaptability, particularly over the past twelve months, you consistently demonstrate that. The gamer responses from last fall’s Project ETHOS demo was revealing. It confirmed the appeal of a action-packed game but indicated we still had improvements to make. It highlighted the need for a sharper vision. It’s been inspiring to see how far you’ve come. You accepted the feedback to heart and reimagined Project ETHOS with a revitalized vision - one that’s poised to deliver on its potential to our audience. The belief in Project ETHOS grows every day. To further the outstanding progress you’ve made, I am thrilled to introduce Ben Brinkman as the incoming Director of 31st Union. After some time of conversations, he starts with us on Monday, October 20. His management and background in the competitive gaming space is vast, having dedicated the past decade and a half developing and leading some of the most recognizable series in gaming, for example Call of Duty: Black Ops, and most recently, Apex Legends. Please join me in welcoming Ben next week. We are all looking forward to persist witnessing the evolution of Project ETHOS in the months to follow. David Experience of the New Leader The appointee presently serves in the position of executive producer and head of production at the renowned studio for their flagship title. Brinkman previously worked at Treyarch and Activision in multiple development positions on the Call of Duty series, and, prior to that, had stints at other industry leaders. Title Information and Vision Project Ethos was unveiled in last year in conjunction with a public demo. Then, the developers described the title as a "no-cost, third-person perspective roguelike hero shooter and an innovative evolution on the genre." "Build your perfect run—or die trying—in this 3rd-person action shooter! Customize your character in real-time to match your preferred approach," the game's pitch states. "Take on the rivals with unique powers, challenges, and challenges that change every round. Do you safely extract with your hard-earned loot? Alternatively take a risk, risk it all, and hope your group can achieve the highest spot? The choice is in your hands." The game does not have an official release date or platforms, but enthusiasts can expect more updates as creation progresses.